Maximize Margins & Lock in Protection: Why SonicWall Deal Registration Is a Game-Changer for Partners

As a SonicWall partner, you’re already on the front lines—securing networks, closing deals and growing your business. But are you making the most of your SonicWall partnership?

With our Deal Registration program, we make sure your effort doesn’t just pay off—it pays more. Whether you're nurturing leads or breaking into new accounts, Deal Registration is your built-in safeguard for price protection, margin boost and sales confidence.

What Is Deal Registration and Why Does It Matter?

At its core, Deal Registration is SonicWall’s way of backing your hustle. When you register a deal in the Partner Portal and it’s approved, you’re eligible for exclusive discounts that no other partner can touch for that opportunity.

This means:

• You’re protected from price undercutting
• Your investment in the sale—time, energy and resources—is secured
• You gain a real edge in competitive deals

And here's the best part: qualified new customer registrations qualify for up to 50% off, depending on your region and program eligibility and regardless of your partner tier. That’s a huge win, especially for partners looking to expand their footprint or break into new accounts.

Important: Discounts vary by region—confirm with your local SonicWall rep. Deal registrations are valid for 90 days. Additional discounts require approved, time-limited pricing.

Lower Thresholds. Bigger Opportunities.

To make this program even more accessible, we’ve lowered the deal size thresholds for new customer registrations. That means it’s easier than ever to qualify—and win.

Whether you're a seasoned SecureFirst Partner or just getting started, this is a powerful lever to pull for profitability and protection.

Ready to Dive In?

We’ve got two resources to help you get up to speed quickly:

• Download the Deal Registration One-Pager – everything you need to know in a single page.
• View the SecureFirst Partner Program Infographic – a visual snapshot of key program benefits.

Not a SonicWall Partner Yet?

Now’s the perfect time to join the SecureFirst Partner Program and take advantage of Deal Registration and so much more.
Apply here to become a partner and start unlocking exclusive benefits.

Let’s Grow Together

SonicWall is here to help you win more deals, protect your pipeline, and earn more margin. If you’re not already using Deal Registration on every eligible opportunity, now’s the time to start.

Have questions? Reach out to your channel account manager, contact us or visit the Partner Portal to get started.