Conventional security solutions are useful and provide some level of protection. The variety of antivirus solutions, firewalls, secure web gateways, security incident and event management (SIEM) solutions, anti-ransomware solutions, cloud security tools, and other systems provide protection against many threats. However, Osterman Research surveys finds that the current level of protection is simply not adequate in many cases due to improving evasion tactics, end users who work outside of perimeter defenses (e.g., from airports, coffee shops or at home), infected USBs, fileless attacks, and others. This paper will discuss the importance of advanced endpoint security based on recent critical breaches as well as independent research.