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The rules of business are changing at a breakneck speed. Despite the economic downturn, and in some cases because of it, companies are embracing business 2.0 — the use of collaboration, technology and social networking to tackle business challenges — at an unprecedented pace. In fact, 49% of enterprises believe they will have implemented business 2.0 by the end of this year1 and those that are not doing so risk losing their competitive advantage. However, this change is placing increasing pressure on businesses and IT departments to find new ways to adapt their organizations to the 2.0 world.